The Employee Benefits Platform

The most comprehensive employee benefits platform for your
team’s parents and caregivers.

Supporting more than 170,000 families for some of the world's biggest and most progressive organizations.

What does Circle In do?

89% of people will become a parent in their lives. 21% will become a caregiver. Though you might not see it, the majority of your organization’s people will become caregivers at some point in their career – and without support, they can end up feeling disconnected from their teams, and struggling to reintegrate when they return from leave.

Circle In offers an alternative – a way to ensure working parents and caregivers are consistently and comprehensively supported. Helping your team members when they need it most is the right thing to do, but also the smart thing to do – because it helps you keep them engaged, productive and, ultimately, retained.

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A global platform that supports parents, managers, and HR

Circle In’s platform is built on personalized journeys, dynamic workflows, and digital content – all easily and intuitively accessible in one place. The platform provides 24/7 access to tools and support for your parents and caregivers, as well as timely nudges and practical guides for the people that manage them. From setup to ongoing engagement, our team manages everything, so you can sit back and watch your working parents and caregivers – as well as their managers – thrive.


For parents and caregivers

  • Personalized employee journeys and dynamic workflows
  • Inspiring real stories from their peers
  • Regular re-engagement newsletters
  • An ever-expanding library of resources, advice, and tools
  • Access to company policies and employee benefits in one place
  • Wellness hub

For managers

  • Guidance on how to offer personalized and timely support for parents and caregivers
  • Practical resources and conversation guides
  • Automated nudges to help you support team members in workplace transitions
  • Access to company policies and employee benefits in one place

For HR

  • Cutting-edge insights and reporting metrics
  • Access to (and input into) annual resource, related webinars, and resources
  • Access to a community of like-minded professionals
  • Benchmarking and insights into other leading organization practices
  • Time and resource-saving automation of HR administrative work
  • Access to industry experts across policy, practice, culture, wellbeing, creativity and employee experience

For organisations

  • A tailored global solution, with country and
    company-specific content
  • Top talent-attracting pedigree as family-friendly workplace
  • A consistently supportive experience for your team
  • Support when you need it
  • Integrations with the tools you use every day

Heidi Philps
Human Resources Director

Circle In is one of the best initiatives we have provided our working families. It speaks to our #ELCfamily and is well aligned with the values of our amazing organisation.

Simple to set up and maintain - we manage everything

Introducing new platforms can sometimes be stressful – for your implementation teams, and your onboarding team members. But not here. To ensure your team is as supported during implementation of our platform as they are by the platform itself, we work with your internal teams to get your fully-customized platform up-and-running in just a few weeks (no matter the scale of your organization).

From there, our Customer Success team continues with you every step of the way, guiding you towards better engagement and helping your managers forge more meaningful connections with the parents and caregivers on your team.

What we do:

  • Create a platform personalized to suit your needs
  • Launch and maintain your portal
  • Act as an extension to your HR team
  • Work with you to ensure your working parents and caregivers are engaged and supported
  • Drive cultural change through storytelling
  • Ensure your managers are engaged and supported
  • Measure your success and provide you with timely insights

Guidance based on lived experience

Advice, articles, webinars, real stories, guides, coaching videos, checklists, and manager nudges.


Useful and actionable insights

Insights on employee experience and engagement from manager nudges, subscriber growth, top digested content, time on the platform, and user feedback.


Benchmarking and best-practice

Playbooks, templates, guides to drive adoption and engagement, access to a broader community, and in-house experts.

See what our platform can do for your team.

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