Investing in caregivers to build a better working world
Circle In is a digital-first employee benefits platform that provides on-demand access to expert advice for caregiving employees and their managers at every life stage.
Over 70 leading organizations trust Circle In to help build a family-inclusive workplace and create a culture that supports caregivers.
Expert advice for every life stage
A global solution to suit every need across your workforce. Because we know caregiving needs differ.
Cost-effective, globally scalable and easy to implement
Personalized employee journeys and digital content
Dedicated customer support to deliver insights and demonstrate ROI
Nudges and conversation guides for managers, so they won’t miss important moments
Hear from our Co-Founders on why they started Circle In
One platform for all of life’s stages
For Expecting Parents
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Calming the first baby nerves
Sylvia is expecting her first child and joined the platform when she was 14 weeks pregnant. She immediately began receiving personalized, time-based nudges with information. This helped her through important stages such as a guide on how to inform her manager she was pregnant.
For Working Parents
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Connection and community is key
Mateo is a busy working dad of 3 kids, juggling a full-time career and the guilt and anxiety of trying to have it all. Reading the real stories of other working parents helped get rid of his sense of isolation. By tapping into the wellness hub, he made time to look after his own physical and mental wellbeing.
For those planning for a baby
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Planning and preparing for the future
Nate is recently married and starting to think about the pitter-patter of little feet. Having his company’s parental policies and leave entitlements in one place made planning easy. From this, he picked up some great tips around finance, childcare, and the many ways to form a family.
For Managers
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Manager support is employee support
Claudia is an experienced manager who leads a very large team. When a team member experienced a stillbirth, Claudia was able to access related conversation guides and resources. Having immediate access to this content allowed her to lead with confidence and provide the right support to her employee – and the wider team.
For Caregivers
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The generation doing double duties
Lily lives with her partner, two teenagers, and her elderly father who recently experienced a stroke. By tapping into specialized caregiver resources, she found financial and emotional support options. She also found practical ways to share the caregiving load with her partner and siblings.
For parents on leave and returning to work
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The right way to return to work
Aiko is about to return to work after being on parental leave and she feels prepared and confident. Thanks to available resources, she has created a return to work checklist. She has also done a practice run of her new routine and discussed flexible work arrangements with her manager.
The ROI is proven
80%
feel more positive towards their organization
72%
are more inclined to recommend their organization
Customers love us
64
Average NPS score across our customers
What our customers are saying
“I love the community that you can connect with. As a people professional I find it so valuable to have insight into what other organisations are doing and best-practice.”
Leah Ferguson, Senior Organisational Development Consultant
“From our first call to now, I look forward to any and all interaction with Circle In. The employees at TWE love the platform, and Jules our CSM is absolutely fantastic!”
Callum Frew, Senior Remunerations & Benefits Specialist
“Onboarding with Circle In was fantastic! The team were so patient and supportive of us. They also held fantastic education sessions with our HR teams.”
Bronwyn Woods, Group Organizational Development Manager
“As a new mum, I have found the platform so helpful. Having this resource where you can find personalized support is the way of the future.”
Paige Pomare, Head of Talent and Engagement
“We have a high number of parents in our workforce, so having access to Circle In’s personalized tools and resources to support our parents is really beneficial.”
Vanessa Doake, Chief People Officer
