An intuitive employee experience platform

Circle In provides comprehensive support across every stage of parenthood, for up to 90% of your workforce.

What does Circle In do?

Jodi Geddes and Kate Pollard, Co-founders of Circle In explain

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Support for your


HR Teams

Working Parents

in the moments that matter

We provide support, expert advice, and enable leaders to maintain meaningful connections with their team. This provides managers with a skill set that few know how to handle. This ensures that their team receives the right support at the right moment.

A global employee benefits platform that enables you to deliver a consistent employee experience, whilst reducing reactive workloads. Employee benefits are moving towards personalization and customization, the Circle In platform delivers both.

The needs of working parents are always changing. Whether they are expecting, on leave, or experiencing guilt as a working parent. Circle In is there to guide employees through each stage, providing the right support at the right moment.

Automated nudges across key life stages.

Manager support
Conversation guides support managers across parenthood and caregiving.

Calendar integration, so managers never forget a moment.

Micro-learning moments
Timely reminders so your managers can demonstrate empathy and support in everyday moments.

Real business impact
A solution that will deliver best-in-class ROI. Taking your engagement, productivity, and employee retention to new heights.

Superior reporting
Receive monthly and annual insights reports, so you can track the metrics that matter. Allowing you to support changes based on what your people actually need.

Seamless integrations
Connect your systems for a seamless employee experience. We make it easy to connect Circle In to the tech you already use (SSO, Team, Workplace, Slack, and more).

Unrivaled Customer Success
Connect into a community and feel supported at every step of the way.

Automated workflows
Automated personalized workflows across key life stages.

Centralized information
Centralized benefits, policies, and company-specific information.

Real stories
Real employee stories to inspire others.

Resources by journey
+400 all-inclusive resources spanning six journey stages.

Range of resources
Access to caregivers, wellness, and COVID resources, plus live and on-demand webinars.

Access to over 700 all inclusive resources

700+ resources spanning six journey stages

Content curated for each user

Access to live and on-demand webinars

Real stories to inspire your employees

Some interesting stats behind our platform


Average time on product


of users are working parents. This is our largest journey stage


Average open rate of our communications


of members have had a good to excellent experience on the platform

Reimagine your caregiving employee experience