Graphic with text that says "Together, we're creating the most comprehensive family support solution"

Leading Australian ‘fam-tech’ businesses announce joint venture

Circle In and CareforKids.com.au have formed an exclusive partnership, integrating Australia’s number one childcare search comparison platform with the leading digital platform helping working parents manage their careers and family life.

The partnership of these leading ‘fam-tech’ businesses now gives employers a simple and convenient tool to attract, retain and support working parents throughout each stage of a caregiver’s journey.

Arthur Charlaftis, CEO of CareforKids.com.au, said: “With many Australians struggling to balance the competing demands of work and family life, it made sense to bring our leading programs together and create the most comprehensive family support solution in the market.”

“We are really excited about our exclusive partnership with Circle In. We believe that there are incredible synergies between the two companies and this is a great success story of two Australian start-ups combining their programs to support working families.”

“Assessing and applying to childcare providers is a huge pain point for many parents wanting to return to work or re-locate, so this partnership will make it easy for parents to search, shortlist, enquire and book a child care service, all in one place,” he said.

Kate Pollard, Circle In Co-Founder, said: “Employers know that supporting working families is good for business.”

“At Circle In, we enable companies to reimagine caregiving and position themselves as a family-friendly organization.”

“This partnership means our families will now have access to many highly sought after features of Careforkids.com.au directly from the Circle In family platform,” she said.

A number of firms have seen this as a critical must-have when looking at their family benefits, so it made sense for the two biggest providers to come together in partnership.

Careforkids.com.au is the number 1 destination for parents searching and enquiring online for child care in Australia with over 3.5 million visitors to the site each year and a network of over 23,000 child care services.

Circle In supports over 170,000 families globally, for some of the world’s most progressive organizations including GAP Parents, Culture Amp, Estee Lauder Companies, and Medibank.

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